A world first in ambient recruitment – a tweet-activated vending machine. Mars didn’t just want to re-launch its brand on campus, it wanted to generate excitement, get people talking and achieve a massive uplift in its social media interactions. It wanted to engage and converse with students in a way that had never been done before. Our machine fully integrated outdoor marketing with social media. It was engaging, interactive and fun. It wasn’t just another stand, it was an interactive and immersive experience that continued long after the students had received their #MarsTweetShop prize. Conversations were started. Word spread. A massive impression was made. This was a campus event like no other.