The world’s largest law firm shouldn’t look like every other law firm. It’s why we created a unique campaign that was anything but corporate. We honed in on the bravery and boldness that Dentons are looking for from their trainees and apprentices.
This campaign was a departure from expectations for the field, and one that certainly paid off. Law communications are notoriously lengthy, and we weren’t afraid to scrap that. Instead we created a campaign that captures the essence of Dentons and their future, with a focus on the graduate market.