This is the story of how we combined sector-first tech innovation and powerful gamification to bring to life a progressive approach to early careers development and transform student engagement – not once, but twice.
RBS is a forward-thinking brand, one that puts people’s personal development at the core of its business. It understands that people change over time, as does business. That’s why, for their 2018 campaign, they launched a brand-new approach to early careers development: graduate and intern pathways that are flexible and offer lots of opportunities to tailor career journeys to fit individual aspirations.
They challenged us to build that offer into the most exciting experience possible, in a way that would transform student engagement and achieve ambitious recruitment targets, including significantly more applications from BAME, STEM and female students, and a year-on-year increase in applications from Scottish students.