In the midst of a digital transformation, Pandora are scrapping the rule book and encouraging new members to truly put their stamp on things and build the sustainable, affordable jewellery brand of the future. With 300 priority roles to fill across the globe, from Copenhagen to China and everywhere in between, we’ve created social films to prime and convert the audience and collateral to help with the hires. We spoke to the department heads, captured their voices and developed a range of films to appear at different stages of the journey. One series focuses on this opportunity right here and right now, one is a montage of Pandora voices and the final gets down and dirty with department specifics as the candidate gets closer to applying. Representing the brand on social is a community of advocates who know where they’re headed, share the same excitement for these new roles and are ready to shape the future of the business.